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Online Content Services
Trickling traffic? Low Conversions? Mediocre sales? You need web copy and web content that works for you!
First of all, what IS the difference between web copy and web content?
Web Copy pertains to
content that aims to PERSUADE or CONVINCE site visitors to do what you
want them to do. However, it is NOT ad copy or a drawn-out sales
letter. Killer web copy is when it is written to motivate the reader to
respond favorably to your request without appearing like ‘just
another ad’.
Let’s face it; EVERYBODY wants
a website that sells! Ok, maybe your objective is different: you want
site visitors to download your software, opt-in to your mailing list,
subscribe to your newsletter, and others. The question is: are your site visitors doing what you want them to do?
Web Content actually
relates to ‘all the other things’ you present to site
visitors such as any audio, video, images, and page text that serve to
inform (not persuade) site visitors. Mostly though, when people mention
web content nowadays it means SEO articles, search-engine optimized
content, keyword-rich articles or simply keyword articles. They still
aim to inform site visitors on the topic of your site but they should
also be ‘good spider food’ for search engines. So, is
your web content optimized enough to be ranked high by search engines
and informative enough to be appreciated by site visitors?
And Everything Else in Between…
As an online business owner, you
really need to see the BIG PICTURE here. Compelling web copy needs to
be supplemented by highly informational – even educational
– web content.
In addition, to drive more traffic to
your site, you also need to engage in many other things such as issuing
online press releases, launching a blog, participating in article
marketing and many others.
Following is a quick preview of E-Content Solutions' premier content services.
Web Copy
As unbelievable as it sounds, web
copy is one of the most neglected parts of an online business. Many
Internet entrepreneurs still believe that if a product or service is
good enough, it will sell itself. Reality check: IT WON’T.
If you want to be successful online, accept this now: people need to be CONVINCED to buy from you or do what you want them to do.
This is exactly why ECS focuses much of its writing style on the
psychological motivators that make people react positively to your
business. At ECS, we don’t just slap marketing drivel together; we get into the psyche of your target demographic.
Our Web Copy Services:
• Affiliate Sales Pages
• Landing Pages
• Squeeze Pages
Web Content / SEO Articles / Keyword Articles
Supplement your web copy with
articles that are appreciated by search engines and site visitors
alike. ECS knows how to balance things. Our keyword articles have the
right density to please search engines, are formatted perfectly for
online reading and contain useful and relevant information that is
appreciated by online visitors.
Although most clients approach us
with a keyword list already, we can easily do this part for you as
well. We can follow your keyword density rules or advice you on what
density to follow based on our experience.
And don’t worry that ECS will
re-hash articles; we are CREATIVE. ECS can easily handle orders of 100
to 1000 articles on any single topic.
Article Marketing
Article marketing makes use of web
content / SEO articles / keyword articles. The difference with this
service is that the articles will be written keeping the submission
requirements of ezines and article marketing sites alike, lowering your
rejection rate. We will also do the submitting for you!
Online Press Release / Web Press Release
Not many people realize the extent of
how online press releases can increase one’s exposure online. For
sure, many launch press releases but they are NOT effective. Why? Many
write press releases thinking that the online community is identical to
its offline counterpart. This is a big no-no. We know all the tips
n’ tricks to make sure your web press release gets maximum
exposure.
E-Book Creation
Many online businesses have been
launched thanks to our highly-researched, well-crafted, ghostwritten
ebooks! Give us a topic and we’ll take care of the rest.
News Indexes & Summaries
Want to publish news items on your
site and pass them off as simple abstracts features, or commentaries?
Just give us the topic and we’ll even do the news selection for
you.
Blog Posting
One of our most sought-after services
is blog posting as online business owners realize just how effective
blogs are at driving traffic to their main site. ECS can jump right in
and do the posting for you daily, weekly or monthly. What? Don’t
have a blog? For a one-time fee, ECS will set-up your blog down to the
right plug-ins!
Autoresponder Series
You’ve got the email addresses,
now what? A mailing list is only good if people on the list RESPOND
favorable to you. If your autoresponder series is getting more Unsubscribe clicks than Download or Buy ones, you need ECS to handle this for you.
PLR Rewriting
Private label rights content is one of the most controversial items on
the market today. Our opinion is that people have misconstrued their
purpose.
PLR articles are provided so that you have the liberty of editing them,
as opposed to ezine articles where you must preserve the article and
pass on the original author’s information (and their website links!).
PLR articles are not bad IF you have them rewritten! If you use PLR
articles ‘as is’ you risk getting slapped a duplicate
content penalty by search engines. Send your PLR articles to us and get
back content you can truly be proud to brand as your own.
User Guides / Tech Manuals / Knowledgebases
Thanks to our technical background, ECS is also highly capable of
providing user guides and technical manuals for your software products.
We also provide ‘How To’ solutions for online
knowledgebases.
Want something else?
Got a content need you don’t see above? Contact Us and let’s talk about it.
Want the whole shebang?
Not surprisingly, clients approach us with one request (e.g., SEO
articles)… and leave with a bag of other content services. If
you want a whole content campaign going on to drive massive traffic and
increase sales for your online business, Contact Us to discuss a special Business Content Package (depends on number of services required and quantity for each service).
Procrastination was never the friend of successful business owners…
CONTACT US.
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